Week 4 – TikTok Shop Adventure 🛒

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This week, I fell into the TikTok Shop rabbit hole 🙈. I watched a live seller demonstrate a beauty product, and I almost bought it just because of how natural it felt. It wasn’t a polished ad — it was raw, interactive, and real-time. But I also noticed comments flying by, and sellers sometimes ignored questions. That made me realize: engagement is powerful, but ignoring the audience kills trust.

👉 Lesson: Social commerce = “talk WITH people,” not “talk AT people.”



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